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Articles
Public Relations on the Internet
by Alexander O. (www.webskyguide.com)
In skilful hands, the Internet can become a strong marketing weapon, allowing the accumulation of unique statistical information and the competent promotion of your company,
products and services.
Brand and management of a brand on the Internet
by Alexander O. (www.webskyguide.com)
Many brand-managers suppose that there is no difference between the promotion of
a brand on the Internet and offline-promotion. Nevertheless, the Internet brand-building has a number of inherent features.
Meta Tags
by Alexander O. (www.webskyguide.com)
A Meta tag is a special HTML-tag that is meant for setting source of information in the page code.
The Meta tag is used by search engines to permit them to more exactly list your website in their indexes.
Alexa Internet Searching Browser
by Alexander O. (www.webskyguide.com)
The Alexa searching browser was created in 1996. The Alexa is a a famous website that offers cultural and historical
information for researchers and webmasters.
Page Rank (PR) Google
by Alexander O. (www.webskyguide.com)
A user may reach at a website by different mean - via links from his or her familiar websites, via advertising banners or simply by typing
the address from the visiting card. Nevertheless, one of the most important channels for users is searching systems.
How to find necessary information in the Internet?
by Alexander O. (www.webskyguide.com)
The basic, and in most cases the only, way to look for a necessary information is to use searching browsers. Network searching systems are divided into
word systems and directories.
Recommendations for Improving Usability of the Website
by Alexander O. (www.webskyguide.com)
Usability refers to the simplicity with which a User Website Interface can be used by its intended users to reach defined purposes. Usability includes many
features: functionality, web-design and information structure.
Optimization of the Website
by Alexander O. (www.webskyguide.com)
The special recommendations assist to make your website friendly not only for search engines, but for your consumers. Nevertheless,
our recommendations do not guarantee you a top
position in search results. There is no perfect methods.
How to make a good sitemap?
by Alexander O. (www.webskyguide.com)
Most of ordinary sitemaps do not view all of the information levels of the website. Sometimes, even very well developed websites
pay little or no attention to sitemaps.
Operational Principles of Robots.txt
by Alexander O. (www.webskyguide.com)
Robots.txt is a special text file that can be developed in any text editor. However, with the help of
this file, the webmaster can have exclusive possibilities for managing the website, in particular, influence the quality and length of searching engine
index of the whole website or some pages.
Web directory popularity estimation
by Alexander O. (www.webskyguide.com)
The main factor that influences the selection of the special web directories should be their reputation.
The reputation of the web directory can be estimated by the special
instruments of website popularity analysis.
Evaluation Methods of a Website. Part 1.
Evaluation Methods of a Website. Part 2.
by Alexander O. (www.webskyguide.com)
There are some precise methods of evaluating a website. It is also necessary to apprehend that evaluating an e-business is alike evaluating
the real estate of an individual or a public company.
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